At the highest level, organizations turn to Business Intelligence and Data Analytics to make strategic business decisions that can dramatically affect a company’s bottom line and future direction. A siloed business environment, in terms of both data and/or culture will make any sort of enterprise oversight a difficult, if not impossible task. Different reporting systems for each type of data, or for each department will mean spending time reconciling differences and untangling conflicting definitions of truth. Rather than relying on an incomplete perspective of organizational efficiency and efficacy, companies must break down data silos to gain a complete view of their business. To make decisions based on data, you must first uncover the full story your data has to tell.