Agilence Blog.

Four Steps to Creating Profitable Retail Promotions

  • Keneavy Krenzin
  • 10.22.2020
  • Blog
Discounts and promotions have become more important than ever for retailers trying to bounce back after a year of trials and uncertainty. Our research shows that most retailers depend on promotions to generate a significant percentage of their sales. Although promotions are a powerful method for ...


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3 Unexpected Ways Instacart May Be Costing Grocers Profits

  • Keneavy Krenzin
  • 10.08.2020
  • Blog
In the past six months, online grocery shopping has become a must-have for grocers of any size. Online sales were already building momentum before COVID-19, but since the start of the pandemic, it has exploded into the forefront. Now, no grocer can afford to not offer online shopping, and yet very ...


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Retail's Reopening, the Anxious Consumer, and Redefining Value for a ...

  • Keneavy Krenzin
  • 08.06.2020
  • Blog
While the COVID-19 pandemic is in no way over, companies and consumers around the world have moved beyond the initial shock and settled into new routines. Attention is beginning to turn from the current crises to imagining what the world will look like once the pandemic is behind us.


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5 Ways to Reduce Restaurant Labor Costs

  • Keneavy Krenzin
  • 02.20.2020
  • Blog
In the restaurant industry, serving great food is only one ingredient in the secret sauce for success.  Great food may increase sales, but unless operators are also controlling costs, they’ll struggle to remain profitable.  Regardless of concept, theme, geographic location, or target clientele, all ...


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How to Calculate Year Over Year Growth

  • Keneavy Krenzin
  • 01.21.2020
  • Blog
During the year, there are a number of metrics to track, and it’s easy to get sucked in and lose sight of the big picture. But those short-term metrics don’t gauge how your business is doing overall.


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Everything Grocers Need to Know About Plastic Bag Ban and Fee ...

  • Keneavy Krenzin
  • 10.03.2019
  • Blog
Plastic bags have been a staple of the American consumer since they were introduced into the grocery industry in the early 1980’s, with Kroger and Safeway first distributing them in 1982. Since then, they have become commonplace, with Americans using over 100 billion plastic bags per year, or about ...


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Is your Convenience Store Reaping the Benefits of a Strong Summer?

  • Keneavy Krenzin
  • 07.18.2019
  • Blog
Unlike the winter months when people tend to avoid leaving their homes, summer is the time to travel. This summer, gas prices are low giving people a reason to hop in their car for long road trips or a short weekend beach getaway. In the summer, C-stores become more than just a fuel stop but the ...


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Are Overlapping Categories Reinventing the Convenience Model?

  • Keneavy Krenzin
  • 06.13.2019
  • Blog
Whether chasing core categories like tobacco and alcohol or streamlining the customer experience by eliminating the checkout line, cross-channel competitors are reinventing what it means to be “convenient” and putting the heat on c-stores.  As dollar stores, restaurants, pharmacies, and retailers ...


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Percent Off vs. Dollar Discounts: The Psychology of Promotions

  • Keneavy Krenzin
  • 04.11.2019
  • Blog
Nearly every brand and retailer use discounts and other promotions to grow their business.  Successful promotions have the power to create a favorable brand image and deliver a targeted product or products to new and returning customers, all while boosting long-term profitability and sales.  And ...


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How Convenience Stores Can Increase Pump-to-Store Conversions

  • Keneavy Krenzin
  • 03.14.2019
  • Blog
The average gas station attracts about 300 customers a day, but only 35% of those customers ever set foot inside the store.  That means a little over a third of gas/fuel customers go inside to make additional purchases.  C-store owners use competitive fuel pricing to attract customers, but once ...


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