Agilence Blog.

How to Calculate Year Over Year Growth

  • Keneavy Krenzin
  • 01.21.2020
  • Blog
During the year, there are a number of metrics to track, and it’s easy to get sucked in and lose sight of the big picture. But those short-term metrics don’t gauge how your business is doing overall.


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Everything Grocers Need to Know About Plastic Bag Ban and Fee ...

  • Keneavy Krenzin
  • 10.03.2019
  • Blog
Plastic bags have been a staple of the American consumer since they were introduced into the grocery industry in the early 1980’s, with Kroger and Safeway first distributing them in 1982. Since then, they have become commonplace, with Americans using over 100 billion plastic bags per year, or about ...


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Is your Convenience Store Reaping the Benefits of a Strong Summer?

  • Keneavy Krenzin
  • 07.18.2019
  • Blog
Unlike the winter months when people tend to avoid leaving their homes, summer is the time to travel. This summer, gas prices are low giving people a reason to hop in their car for long road trips or a short weekend beach getaway. In the summer, C-stores become more than just a fuel stop but the ...


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Are Overlapping Categories Reinventing the Convenience Model?

  • Keneavy Krenzin
  • 06.13.2019
  • Blog
Whether chasing core categories like tobacco and alcohol or streamlining the customer experience by eliminating the checkout line, cross-channel competitors are reinventing what it means to be “convenient” and putting the heat on c-stores.  As dollar stores, restaurants, pharmacies, and retailers ...


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Percent Off vs. Dollar Discounts: The Psychology of Promotions

  • Keneavy Krenzin
  • 04.11.2019
  • Blog
Nearly every brand and retailer use discounts and other promotions to grow their business.  Successful promotions have the power to create a favorable brand image and deliver a targeted product or products to new and returning customers, all while boosting long-term profitability and sales.  And ...


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How Convenience Stores Can Increase Pump-to-Store Conversions

  • Keneavy Krenzin
  • 03.14.2019
  • Blog
The average gas station attracts about 300 customers a day, but only 35% of those customers ever set foot inside the store.  That means a little over a third of gas/fuel customers go inside to make additional purchases.  C-store owners use competitive fuel pricing to attract customers, but once ...


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Reimagining Retail - NRF Big Show 2019 Recap

  • Keneavy Krenzin
  • 01.24.2019
  • Blog
Early last week, myself and a few members of the Agilence team made our way to New York City for the world’s largest retail conference and expo.  The NRF Big Show drew nearly 40,000 attendees from across the globe, including 700 exhibitors, and highlighted 500 scheduled speakers, 200 sessions, ...


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The Psychology Behind Loyalty Programs

  • Keneavy Krenzin
  • 12.06.2018
  • Blog
Many companies use a reward system or loyalty program in an attempt to make customers more devoted. Top loyalty programs from successful retailers such as Sephora and Amazon have made remarkable impacts on their ability to sustain and gain a loyal customer base. Reward programs entice people to ...


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The Rise of Business Intelligence in Convenience Stores

  • Keneavy Krenzin
  • 11.29.2018
  • Blog
The convenience industry’s profit margins aren’t what they used to be.  They can range from pennies on a fuel transaction to more than 50% on a foodservice sale.  This means that parsing the right numbers can reveal what’s selling well, how best to promote, bundle, and merchandise wares, and how to ...


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From Zero to Data Hero: Defeating Inefficiency with Insight

  • Keneavy Krenzin
  • 11.01.2018
  • Blog
While the data champion advocates for the importance of collecting and leveraging data, data heroes are the individuals at every level of the organization who answer the call, pick up the mantle, and wield data to battle inefficiencies and make better decisions across the enterprise.  Like any good ...


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