3 Ways to Leverage Mobile Technology (part 2).

avatar

Posted by Derek Rodner - 07 April, 2016


Leveraging mobile technology is not only limited to consumer behavior.  Taking advantage of mobile allows you to access information from virtually anywhere in the world, providing valuable insight almost instantly.  In the past investigators would be confined to a desk, sorting through large of amounts of data using excel or complicated SQL statements.  This process was time consuming, and in some cases gave analysts tunnel vision, preventing them from seeing the bigger picture.  Mobile technology changes this by letting you get out from behind the desk and into the field where real action can be taken.

Here are some things that make a data analytics application truly mobile:

1)  Agility

Speed is an important factor in the data analytics game, but agility can be more vital.  When it comes to your field users and corporate investigators they can be responsible for tens if not hundreds of stores at once.  This can make analyzing data and solving problems difficult if trapped behind a desk.  By using analytics applications that are mobile ready you give your users the ability to work from anywhere on any device, making them more agile and effecting in the long run.

2)  Full Functionality

This is where you need to be careful when selecting a mobile ready data analytics application.  Many applications offer mobile versions, but these have a tendency to be watered down versions of the real application with limited functionality.  There are solutions, though, that don’t skimp on capabilities when utilizing mobile.  Keep your eye out for solutions that send alerts to users that need immediate response, give access to reports for quick access to trends and anomalies, and even let users build queries right from their phone or tablet.

3)  Data Access

Similar to the functionality item mentioned above, you need to be careful when analyzing applications when it comes to data access and availability.  Some solutions think that basic alerts are all you need, but what if your users need to look at alert history for a specific employee, or what if they spot something odd in their stores and need to run a query?  Truly mobile technologies don’t limit your users’ data access, instead they give your users the ability to do a complete analysis of data while traveling from store to store.

 

Truly mobile technologies offer users a wide range of functions and tasks while on-the-go.  Just like your customers, you can utilize these technologies to become more flexible and solve problems faster.

 

Data Drive Retail Transformation

Topics: Blog

Posted by Derek Rodner

Derek M. Rodner is the VP of Product Strategy at Agilence . He has over 20 years of experience helping start-ups develop products and go-to-market strategies across multiple technologies including: open source software, databases, systems management, business intelligence and SaaS. Derek is married with 3 children and in his spare time he enjoys taking care of his 600 gallon live coral reef fish tank and playing Fortnite.


Recent Posts

Using Market Basket Analysis to Capitalize on Customer Purchasing Behavior

read more

Why Loss Prevention Leaders Must Become Analytics Evangelists

read more

How can Leaders Really Measure the Impact of Loss Prevention Efforts?

read more