As many retailers know, feedback can be a powerful tool. You could make an argument that feedback should be one of the tools that every retailer should be using. But what makes feedback so special? When done properly it gives you a great idea of how you are doing, how you are perceived, and how things need to change to make your stores a better place to shop and work. That “and” is important here, because obtaining feedback from employees as well as customers can go a long way in improving your bottom line, and can even help prevent fraud and other losses over time.
We live in a world now where most employers are trying to develop a unique culture for their company. One of the easiest ways to start developing your culture is to ask your employees what they want out of their experience, and what they expect from you. Allowing them to have a say in how the culture develops will make them feel closer to the organization, which not only builds employee loyalty but improves attitudes. Having input on culture can also help to improve your hiring process. When you know how your employees feel you have a much better idea of who will fit best in the culture you have created.
This combination of feedback and culture can have a great effect on loss prevention. For one, when employees are happier they tend to stay away from participating in fraudulent activities. It’s simple psychology that any organizational behavior scholar will agree with. Also, when employees feel a greater connection to their employer – like when they are part of the culture building process mentioned above – they are more inclined to point out when someone else is committing fraud in order to protect the organization that they are invested in.
Obtaining employee feedback can also help to prevent unintentional losses. Say for example you run a monthly buy-one-get-one promotion, and whenever this promotion runs you notice a spike in voids. High voids are typically a good indicator of fraud, but in this case asking your employees for feedback on the promotion may indicate something else at work. The sale may not be functioning properly, forcing your associates to void the second “free” item whenever it is scanned. Left to your own devices I don’t doubt that anyone reading this would be able to solve this case, but creating an open line of feedback would help save quite a bit of time and resources in a situation like this one.
Gaining feedback from your employees doesn’t have to be difficult, it can be as simple as walking up and asking them what they think. You can also include time for feedback during employee performance reviews, or maintain the famous suggestion box in your office. No matter how you decide to take feedback within your organization, be sure that it is based on an open door policy that all employees are aware of. Ambushing employees with unannounced questions is that fastest way to get false responces, and that’s that last thing you want here. After all, feedback may help to make your job a little easier too, so make sure it’s good feedback.