David Pettit

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In Vino Veritas - Using Data Analytics To Increase Sales on High-Margin Menu Items

Posted by David Pettit on Sep 11, 2017 3:00:23 PM

“In wine there is truth,” a timeless phrase that suggests an adult beverage can bring out the genuine “truth” in a person or situation. Little did I know that when I took a few friends up on a casual dinner, we’d run right into the true irony of this phrase.

A Bottle For The Table

Our dinner plans landed us in a large national chain restaurant that specializes in Italian food – a place that I’ve grown very fond of due to their great table service. After being seated, I quickly scanned the wine list to order a bottle for the table. I decided on a $36.00 bottle of chardonnay, which for three people felt like a very reasonable price.

When the server returned to our table, the fun started. “Do you mind opening this bottle, I am afraid of hurting my hand?” This was our server asking me (or someone at the table) to open the bottle of wine – not asking another server, not asking the onsite manager, asking us! It was almost comical that he followed up this request by placing the corkscrew on the table almost to say, “Have at it, folks. Roll up those sleeves and get uncorkin’!”

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